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A Checklist to Help Increase Your Form Conversion Rate

April 6, 2023

If you're getting traffic to your website, that's a huge win. Now, you need this traffic to convert into a lead. In this blog, we'll explore some ways you can improve your form conversion rate on your marketing website site.

Here is a checklist you can use when building forms on your marketing site: 

1. Keep your form simple

A complex form with too many fields can be overwhelming and can discourage users from filling it out. Try to keep your forms as simple as possible by only asking for information that is absolutely necessary.

2. Use clear and concise copy

Your form copy should be easy to read and understand. Use clear headings and concise instructions. Avoid any jargon or technical terms that may confuse your leads.

3. Optimize your form placement

The placement of your form can have a big impact on its conversion rate. Consider placing it above the fold, on a dedicated landing page, or in a prominent location on your home page. Try not to have more than one form per webpage.

4. Offer and incentive

Offering an incentive, such as a free ebook or a discount code, can encourage leads to fill out your form. Make sure the incentive is relevant to your audience and is something that they will find valuable.

5. Test and optimize your forms

Make sure to test different variations of your forms and analyze the results. Experiment with different designs, copy, and incentives, and track your results to see what works best. Then, optimize your forms based on your findings. For example, try using different colors for your button. You may find that a certain button color drives more results.

Now that you have a form that converts website visitors into leads, you'll want to make sure you route and convert those leads into pipeline. The best way to convert these leads into pipeline is by instantly routing them to the right sale rep's calendar.

Use Activebook to start converting your inbound leads into pipeline today.